HEIWA SHUZO
Kid & Tsuruume.

Toward the ideal state of manufacturing.

The postwar lifestyle of mass production and mass consumption has collapsed, and the concepts of slow food and slow living that humans originally had are being reconsidered, and the concept called LOHAS is becoming widespread in countries around the world. Furthermore, on an individual level, we have entered an era in which people are deeply conscious of who they want to be as people.

The Tsurubai plum wine series and the Japanese sake ``Kido'' were commercialized with the support of the retailers, the farmers who provide the ingredients, and us at Heiwa Shuzo in support of this LOHAS concept.

For example, in the winter, the brewers and brewers who are actually involved in sake brewing, with the cooperation and understanding of local people, plant the rice in early summer every year and manage the rice until it is harvested.

This was not just a result of a drunkard's insanity, but was realized when the voices of a region suffering from a lack of successors met the aspirations of a young brewer who had previously been a rice farmer.

When you meet someone, you want them to understand the background of their history and ideology. In the same way, when people encounter a product, we want them to think about all the people involved with the product. If possible, I would also like to look like a simple farmer in the countryside wearing a straw hat.

Alcohol is a living thing, and people are a bridge.

What we entrust to the products we create is that both sake and all people live in a way that is desired by them.